Practice the conversation
The hard conversation, before it counts.
Broach lets your people practise the conversations that decide things — a difficult customer, a performance review, a complaint, a first pitch — out loud, then tells them what to try next.
Nobody is watching. Practice stays with the person and their coach.
A sales discovery call, mid-practice. Every team gets scenarios like this.
The problem with training
People learn the framework in the workshop. They meet the actual conversation three weeks later.
1 in 5
of the difficult calls a new starter takes in month one are the first time they've said those words out loud.
Role-play
is the highest-value part of onboarding and the first thing a busy manager cancels.
Nobody
wants to rehearse in front of their peers — so the rehearsal happens on a real customer, or a real employee.
How it works
Four steps, fifteen minutes
Build the scenario once. Anyone can run it before every conversation that looks like it.
1
Read the brief
Who they're speaking to, what the objective is, and the two things to focus on from last time.
2
Have the conversation
Out loud, on a laptop or a phone between meetings. It pushes back the way a real person does.
3
See what worked
Specific strengths quoted from the call, then two things to try next. Never a score.
4
Try it again
Same conversation, or turn the difficulty up. Most people improve on the second run.
Coaching, not scoring
A number tells someone where they rank. Broach tells them what to say differently.
Feedback always arrives in the same order: what worked, what to try next, and the moment in the transcript that proves it. There is no single score anywhere in the product — capabilities move, and people can see them move.
Discovery questions
Consistent
Handling price
Developing
Closing clearly
Emerging
What worked
You asked what happened during their last migration before you defended the price. She talked for ninety seconds and gave you the real reason.
What to try next
Let the silence sit after she raises the cheaper quote. You filled it twice — both times with a discount you didn't need to offer.
Conversation insight
04:12 · You
"I understand that's frustrating — let me see what I can do about the price."
Two things to try, not ten. More than that and nothing sticks.
Who it's for
Every team has one conversation it avoids
Whoever owns the training writes the scenario from a conversation that actually happened. Five questions, ten minutes.
Sales
The deal you talk yourself out of
Reps discount too early because they have never held the price out loud. Broach lets them lose the deal in practice instead of in pipeline.
ChallengingDiscovery call — a competitor got there first
DevelopingRenewal against a flat budget
AdvancedThe deal that went quiet
Contact centres & support
The call nobody wants to take
New starters go live in week two and learn de-escalation on real customers. Practise the angry call, the third callback, the one where the answer is no.
AdvancedThird call about the same fault
ChallengingCancelling after two years
FoundationSaying no to a refund, kindly
HR & people teams
The conversation you keep postponing
Managers delay performance and exit conversations until they go badly. This is somewhere to rehearse the opening sentence until it is fair and clear.
AdvancedPerformance concern, second time raised
ChallengingA grievance about a colleague
DevelopingDeclining a promotion request
Managers & leadership
The message that has to land once
Restructures, budget cuts and hard feedback get one attempt. Practise the words, the silence afterwards, and the questions you will be asked.
AdvancedAnnouncing a restructure to your team
ChallengingFeedback to someone more senior
DevelopingTelling a high performer there is no promotion
Practise anywhere
A phone is a first-class practice device — people run a conversation in the car park before the meeting.
Managers see trends
Which capabilities are moving across the team, and which conversation everyone is still avoiding.
No leaderboards
No badges, no streaks, no ranking people against each other. Practice has to feel safe or it doesn't happen.
Privacy
People practise honestly when they know who is listening
Every screen that records or transcribes says who can see it. Recordings stay with the person and their coach — including when the conversation being practised is a performance review or a complaint. Team reporting shows capability trends only.
The person practising, and their nominated coach
Deleted with the session, on request, at any time
Not the wider team, not the leaderboard — there isn't one
Never used to train a model on your customers
Ready to broach it?
Bring us one conversation your team keeps getting wrong. We'll build it as a scenario and let your people practise it in the demo.